Better designs start with real human insight.
Bring customer insights into AI design workflows, generate stronger concepts from the first prompt, and validate what you create with real people. From initial ideas to final prototypes, Auros keeps human understanding at the center of design decisions.
AI accelerated design. Now it is time to accelerate confidence.
AI can turn ideas into polished prototypes in minutes. But more concepts mean more choices and greater risk of moving weak ideas forward. Designers need trusted customer evidence that keeps pace with creation.
More ideas to evaluate
AI makes it easy to explore more design directions. Real users help reveal which concepts solve meaningful problems and which assumptions need another look.
Feedback arrives too late
When validation requires separate tools, handoffs, or lengthy coordination, answers arrive after decisions are made and changes are harder to implement.
Polish can hide problems
A convincing prototype can still confuse users, miss accessibility needs, or create friction. Testing reveals issues that visual review and internal opinions often miss.
Bring human insight into every stage of design.
Auros connects existing customer understanding with fresh feedback, directly in modern design workflows. Ground AI prompts in human insight, test prototypes with the right people, and use what you learn to improve each iteration.
Ground AI design in insight
Bring findings and transcripts from customer studies into AI design prompts so initial concepts reflect what people need, expect, and struggle with.
Validate directly inside Figma
Use the UserTesting for Figma plugin to launch prototype tests and review findings, themes, success metrics, and video feedback within your design workflow.
Connect research through MCP
Connect UserTesting through MCP to access research context, initiate studies, recruit participants, and retrieve responses within compatible AI-assisted tools and workflows.
Measure AI Relationship Quality
Designing conversational or agentic AI? The AI Relationship Quality (ARQ™) benchmark measures understanding, trust, control, outcome, and affinity, revealing where experiences need improvement.
Explore with AI moderation
Capture participants thinking aloud while AI moderation asks relevant follow-up questions, revealing confusion, unmet expectations, and motivations without scheduling a live moderator for every session.
Turn findings into iterations
Combine observed behavior, session recordings, transcripts, and AI-assisted themes to understand what works and feed new insights into the next design prompt or decision.
Get feedback from the people you design for.
Reach everyday consumers, your own customers, accessibility audiences, and specialized professionals. Use behavioral and professional targeting, screeners, private panels, or managed recruitment to make each design decision more representative of real users.
7.6M
People in our combined network
3.2M
Professionals across 140 industries
34
Core markets worldwide
Ground the first prompt. Improve every design decision after it.
Build with a continuous feedback loop: bring existing customer understanding into AI-powered creation, validate new concepts with real people, and use those findings to guide the next iteration. Keep evidence close to the work.
Ground and generate
Use customer findings as context for AI design prompts. Generate concepts that start from known needs and behaviors rather than assumptions.
Validate with people
Test new concepts, prototypes, and interactions with relevant users while decisions are still flexible and inexpensive to change.
Learn and improve
Turn video feedback, themes, and behavioral evidence into clearer design choices, better prompts, and stronger subsequent iterations.
See what human insight makes possible for design teams.
From faster validation at Cathay to smarter digital journeys at Abercrombie & Fitch Co. and experience benchmarking at Wells Fargo, design teams use customer feedback to guide decisions.
Embedding real customer insight into our design process fundamentally shifted how we operate. It brought cross-functional alignment across product, design, and experience teams—grounding every decision in what matters most: the customer.
80%
Faster design validation at Cathay
Cathay accelerated design validation by bringing customer feedback into its booking experience earlier.
We tailored the elements on our recently-launched A&F Wedding Shop page to reflect what we learned from testing
“The UserTesting platform gives us speed and scale. Those are the two words that come to my mind.”
Put your next design in front of real people.
Whether it is an early concept, an AI-generated interface, or a nearly finished Figma prototype, Auros helps you get customer feedback while you can still act on it. Start with one decision.
Frequently asked questions
What kinds of designs can we validate?
Test early concepts, prototypes, websites, apps, onboarding, navigation, content, and live experiences with qualitative feedback, behavioral observations, and structured usability measures.
Can we test directly within Figma?
Yes. The UserTesting for Figma integration lets teams launch tests from Figma and explore key findings, video feedback, and success metrics within their design workflow.
Can customer insights inform AI design prompts?
Yes. Bring customer feedback and study findings into compatible AI workflows through UserTesting MCP to give design prompts context grounded in real human experiences.
How does AI moderation help design teams?
AI moderation asks relevant follow-up questions as participants share feedback, helping teams understand the why behind design reactions without requiring a researcher to moderate every session live.
How do designers and researchers work together?
Researchers lead foundational studies and set standards. Designers apply those insights and validate focused design decisions within established research practices, keeping human understanding close to daily work.
How do UserTesting and User Interviews fit in?
Auros brings together UserTesting for testing and analysis and User Interviews for recruiting and panels. Both remain core products, with Professional Services available for additional support.
